DANNA GIRALDO

Product Design · Interaction Design · Strategy

Products don't lose users overnight. They lose them one broken story at a time.

I design products that stay legible — to every user, not just the assumed one.

Selected work

01

Personal finance · iOS/Android

Stash

When saving money requires understanding it first

Role End-to-end product design · Research

Year 2024

Read time ~13 min

View case study
02

Mental health · AI · Latinx

Serēna

Designing trust before designing features

Role End-to-end product design · AI · Research

Year 2024

Read time ~10 min

View case study
03

E-commerce · Mobile web

ALMA

A brand that had to earn its audience before selling to them

Role Product design · Brand · Mobile web

Year 2023

Read time ~10 min

View case study
04

B2B–B2C · Digital transformation

Chicago Wheel Express

Building a digital product from zero, inside a company that didn't know it needed one

Role UX design · Digital transformation

Year 2021–2022

Read time ~13 min

View case study

I came to design through journalism & marketing

That means I don't stop at the first answer — in research, in briefs, or in testing.

More about me →
0%

Conversion improvement across 3 client products

0%

Website traffic growth through UX-driven digital transformation

$0K

Annual revenue generated through end-to-end product design

Ask me about my work

Ask me what you'd ask in an interview.

Answers come from an AI trained on my case studies, not from me live.

dannalugiraldo@gmail.comLinkedIn