I'm Danna, a Product Designer based in Chicago.

My path here started in journalism and social communication, where I spent years learning the most important skill in design: how to listen. How to ask the right question. How to find the real story underneath the obvious one. From there I moved into marketing and brand strategy — eight years of turning user insights into campaigns, digital experiences, and brand systems that actually connected with people.

Eventually I realized I'd been doing design work all along — researching users, mapping experiences, solving problems. I just hadn't called it that. So I leaned in fully: I completed Google's UX Design Certificate and started building products from the ground up.

Today I design experiences that are grounded in research, tested with real users, and built to drive real outcomes — 70% traffic growth, 55% conversion improvement, products launched from zero to revenue. AI has become a genuine part of how I work — not as a shortcut, but as a tool that helps me think faster, prototype smarter, and push ideas further.

I thrive collaborating with cross-functional teams — close to the problem, close to the users, and close to the people building the solution. If that sounds like someone you want on your team, let's talk.